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Farah London DStG, a Dame to the International Knightly Order Valiant of St George (“the Order of St. George”), Deputy Commander of the Order St George London Branch, a Freeman of the City of London and mayoral candidate for the Mayor of London Elections 2021, she ran as an independent candidate, entering the political arena as a candidate for the first time. She not only became a celebrated voice for the people across London, but she also highlighted the social injustices being suffered by businesses and residents. This earnt Farah a total of 58,051 votes from the electorates, that believed in her vision for London. Farah continues to be a social advocate for important causes, committing to deliver items from her comprehensive manifesto for London, through private funding.

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Farah London is a visionary entrepreneur, with over 22 years of corporate and entrepreneurial experience, she continues to drive successful initiatives across five continents in global trade. Founder of an award winning global government business forum. She previously held a successful career in reinsurance, initially as a broker to Lloyds of London and then as an underwriter for one of the largest international reinsurance companies, writing global multi billion-pound policies, in liability, energy, terrorism, political violence, kidnap & ransom, hospitality and environmental liability.

Farah is the founder of BACK 2 BUSINESS International, an award-winning global trading network and business forum, that has facilitated hundreds of millions of trade and investment around the world. She is also the founder of a digital agency and event management business. 


Farah has held several board positions during her career. In 2008 she was elected to the board of the British Business Group (BBG), where she served a 5-year term and was also appointed as the Chair for the BBG’s Insurance Focus Group. She also served as the Director of the events committee for ‘Women in Insurance – WII’, a Non-Profit organisation empowering professional women in insurance in the UAE. She also sat on the board of the British Chamber of Commerce in Turkey as a senior advisory board member. She was also on the board of the Royal Society of St. George, of which Her Majesty was the patron, and the English Business Council. She is currently Deputy Commander of the Order St George London Branch, Farah has also been awarded as a Freeman of the City of London

Farah devotes herself to the community by being an active volunteer for several social justice programs and charity organisations over the past 20 years. As a philanthropist, Farah has devoted significant resources and commitment to supporting charities and is personally active in assisting with projects that benefit important causes. She has been praised for the transformative benefits to people’s lives she has been able to achieve through her community work. Among the many causes she contributes to, she has a particular devotion to caring for the homeless, supporting those with mental health challenges, and helping young people avoid the lure of gang violence through mentoring.