SUPPORTING THE FRONT LINE
Farah is an active member of the community and has held and still holds several voluntary roles for charities and non- profit organizations. She always says she lives to serve others, and she always has time for everyone and volunteers her time humbly in any capacity required.
Farah is proud to serve as a volunteer for Greenlight, a homeless charity based in London, covering the demographic of Central and Greater London.
Greenlight is actively involved in providing care and much needed services to the homeless community.
She has also worked with the homeless charities, St Mungo’s and Street Link, to find housing and provide assistance to homeless individuals she meets on the streets and befriends.
The lockdown was truly a difficult time for many, Farah’s contribution was key for the community, as she assumed several roles with various organisations and was busy daily giving the most vulnerable care and support.
She also volunteered with Westminster Council as a volunteer and packed meals for the vulnerable community, through the Unity Kitchen program. In addition, Farah volunteered with the homeless charity Greenlight daily, feeding the homeless in Trafalgar Square every day from 3 – 5pm. She also volunteered through her local church and was part of the homeless housing triage, working with St Mungo’s homeless charity in partnership with both Camden and Westminster Council, to house newly made homeless due to Covid off the streets and into accommodation. She personally approached and assisted newly made homeless people due to covid, including women who were affected and targeted on the streets.
Farah was and remains an NHS Responder Volunteer, she was able to do shopping and collect prescriptions for the elderly who were not allowed to leave their home.
She also provides befriending service, this has been key, as many vulnerable people are suffering loneliness, which is affecting their mental health. She has been able to provide a support network of individuals she has helped and they often call her to talk or ask for assistance directly.
Farah is currently involved in supporting ‘Knife Crime’ campaigns, with an incredible Charity ‘Binning Knives Saves Lives’, the charity is founded by Courtney Barrett,
an outstanding individual in his local community, collecting knives from homes and off the streets from gang members. This effort contributed to reducing knife crime incidents in his local community by 34%. She also was on TV, alongside Courtney to raise awareness on knife crime and discuss prevention.
She has also advised on larger knife crime campaigns and helps to support other non-profit organisations, that actively empower youth away from drugs and knife crime and into education and careers.
During her role as Honorary Secretary of St James Ward, Farah was highly active within the Westminster community and often talked to
residents to understand their concerns and raise further with the local ward Councillors. She makes time to sit and listen to people, this is fundamental to her and she is passionate about making change happen in the community.
Farah is also a mentor for youth that come from challenging backgrounds that have found themselves caught in unfortunate circumstances with gangs and drugs,
she mentor’s youth in business and life, so they can realise their dreams to achieve anything looking toward the future. She has assisted vulnerable families and young individuals by helping and giving guidance in times when its most needed.
She takes pride working with youth, as she understands they represent the future and she is committed to change lives. One group of teenagers that are close to her heart, are 10 individuals that are ages from 16 to 20, and she has helped them to start their own record company and provide business support to design logos and website development. She really believes in giving support to youth and will dedicate her time selflessly.
“My fundamental principle, I live by is to serve others first”
– Farah London
Care leavers are close to Farah’s heart, as they are often neglected by society and thrown into the world at the deep end. She dedicates her time to provide mental support and most important to be a friend.
She has the pleasure to mentor several care leavers, which include those that are highly vulnerable and at risk. She feels strongly how society abandons care leavers and this often can cause more harm than good. These amazing individuals just need guidance and motivation for a future to look towards.
Christmas Day for Care Leavers
Christmas can be very difficult for the Care Leavers, as it is a lonely time and it can cause a lot of mental anguish, so she is honoured on Christmas Day to work with an incredible project called Tope project,
that was set up for a care leaver called Tope, who unfortunately committed suicide during the Christmas period due to loneliness. Therefore, each Christmas she is part of the key team that organise a special Christmas Day event, providing a loving environment.
On behalf of the Tope Project, her Church Hillsong converts their warehouse in Bermondsey to accommodate over 150 care leavers, with a full 3 course Christmas dinner, arcade games, snooker, ping pong tournament, cinema, bingo, children’s play area and each care leaver leaves with a bag full of personalised presents. This day is her favourite of the whole year and takes months of planning and dedication to deliver a perfect loving environment.
Farah has also given back to the international community, through her businesses and never charges any charity for services, she has organised fund-raising events when most needed.
A few fund raising events include during the unfortunate devastating earthquakes in Mexico City in November 2017, her global platform BACK 2 BUSINESS organised a special Fund Raising event in Mexico City supported by the British Embassy Mexico City in partnership with Wework as a main sponsor, that also awarded USD 120,000 during the evening for earthquake victims.
She organised a charity Fashion Show in Istanbul Turkey, that raised money for fallen soldiers’ families.
Farah organised a Charity Auction dinner for the for St Vincent de Paul Society, that supports the homeless community, the event was held on the 21st October 2017 and was a great success in raising money and awareness.
Duke of Edinburgh Awards
Farah fully sponsored and organised a special event for the Duke of Edinburgh Awards in Turkey 16th October 2015,
HRH Prince Edward was the guest of honour. They honoured young adults for completing the program and raised awareness with the local business community to support DoFe efforts in the region.
Peace One Day
She volunteered and assisted for the ‘Peace One Day’, 20th Anniversary held on the 21st September 2019.
Peace one day is an non-profit organisation that campaigned for a global day of peace around the world and the UN officially declared 21st September 20 years ago a day of Peace, where even the Tailban put down their weapons. The concert was held at the Shakespeare Globe Theatre, several celebrities came to perform, including a concert by Sting.